Digital Marketing Consultant for SEO, Paid Media & Growth Strategy
I help businesses and organisations improve their digital presence through practical SEO, paid media and data-informed marketing strategy. My approach combines research, execution and continuous learning to turn marketing work into measurable progress.
Experience & Evidence
Results & Experience
Hands-on experience across SEO, paid media and digital marketing projects, with work spanning UK and international B2B, e-commerce and local businesses.
294%
Organic Search Growth in organic search sessions for a UK IT-services client.647%
B2B Conversions Increase in B2B form submissions for a UK e-commerce brand.55%
Below Benchmark Lower cost-per-lead than the platform benchmark on a Meta campaign.78
Senior Executives Senior-executive leads generated through a LinkedIn campaign.Hands-on experience across UK and international B2B, e-commerce and local marketing projects.
Understanding the Role
What Does a Digital Marketing Consultant Do?
A digital marketing consultant helps a business understand where its marketing is working, where opportunities are being missed and what actions can improve performance. Depending on the business and its goals, that can include SEO, paid advertising, campaign strategy, content, audience research, website optimisation and measurement.
My work focuses primarily on SEO and paid media. I approach each project by understanding the business, the audience, the existing digital presence and the goal before recommending a direction. The objective is not to add activity for the sake of activity. It is to identify useful work, prioritise it and execute it properly.
What I Work On
Digital Marketing Consulting Services Built Around Real Priorities
I offer focused support across the areas where I have practical experience and can contribute meaningfully. Rather than presenting every possible marketing service, I concentrate on SEO, paid media and the strategy that connects them.
SEO
SEO support focused on improving how a website is understood, crawled and discovered. Depending on the project, this can involve keyword research, on-page optimisation, technical SEO,off-page SEO, content planning, site architecture and performance analysis.
Paid Media
Paid media support for businesses that want to reach relevant audiences through platforms such as Google Ads, Meta Ads and LinkedIn Ads. The focus is on campaign objectives, audience intent, targeting, messaging, measurement and ongoing optimisation.
Digital Marketing Strategy
A practical marketing perspective for businesses that need clearer priorities. I can help assess the current situation, identify opportunities and connect SEO and paid activity to broader business and growth goals.
Research First
Digital Marketing Strategy Consulting That Starts With Research
Good marketing decisions need context. Before recommending a strategy, I look at the business, its audience, competitors, search demand, current marketing activity and the practical resources available.
What are people actively searching for?
Which channels are most relevant to the business?
Where are the biggest gaps or missed opportunities?
Which activities are likely to support the current goal?
What should be prioritised first?
A strategy should give the business a clearer direction. It should not be a document that looks impressive and then sits unused.
B2B Marketing Consulting for Complex Buyer Journeys
B2B marketing often involves longer decision cycles, multiple stakeholders and a greater need to demonstrate relevance and trust. A B2B marketing consultant helps connect the right audience, message and channel to the commercial goal.
For B2B businesses, the work may involve understanding decision-makers, researching search and demand patterns, improving lead-generation campaigns, strengthening organic visibility and creating a clearer path from first interaction to enquiry.
The exact approach depends on the business. A B2B company does not need a copy-and-paste marketing plan; it needs a strategy based on its market, offer and sales process.
How I Work
My Approach to Digital Marketing Consulting
Understand
Start with the business, the offer, the audience and the goal. Marketing activity makes more sense when it is connected to a specific commercial outcome.
Research
Review search opportunities, competitors, existing performance and the wider market to identify useful opportunities and problems.
Prioritise
Focus on the work that matters most instead of trying to fix everything at once.
Execute
Turn the plan into practical work across the relevant channels and marketing activities.
Measure and Improve
Review performance, learn from the data and improve the work over time.
Why Work With Me
A Personal, Practical Approach to Digital Marketing
When you work with me, you are working directly with Mirza Usman Ghani. I take a research-led approach and value understanding why something is happening before deciding what to do next.
I am particularly interested in the relationship between search, advertising, technology and the changing ways people discover information online. That means continuing to learn while staying grounded in practical fundamentals: useful research, clear strategy, quality execution and honest measurement.
I do not believe every business needs the same marketing plan. The right approach depends on the business, its audience, its current position and what it is realistically trying to achieve.
Professional Recommendations & Client Feedback
Recommendations and messages shared by people I have worked with, reflecting my approach to SEO, paid media, problem-solving and day-to-day collaboration.
What stood out to me was how quickly he took ownership of the work. Rather than simply completing assigned tasks, he took the time to understand our goals, analyze our existing performance, identify the areas holding the website back, and develop a practical strategy around them.
Through keyword research, content restructuring, on-page optimization, title-tag improvements and schema implementation, he was able to move important keywords from around page three of Google to page one.
He has a strong understanding of SEO strategies, improving search visibility, and creating content that aligns well with target audiences. Alongside this, he is also very effective in social media management, maintaining consistency and engagement across platforms.
One of his key strengths is lead generation—he knows how to identify potential prospects, build outreach strategies, and support business growth through structured and targeted efforts.
What stood out most was his willingness to help, his deep knowledge of performance marketing, and his practical approach to solving challenges.
His recommendations were clear, actionable, and based on real industry experience.
Messages Shared Directly with Me
Feedback and project updates shared privately through WhatsApp.
“Bro, honestly, you’re one of the best SEO specialists I’ve come across. The way you’ve handled my SEO and Google Business Profile has been genuinely impressive, and I’m finally seeing the kind of results I’ve been looking for. I’ve worked with others before, but the difference in the quality of your work really stands out. I genuinely appreciate your efforts, bro. You’ve made a real difference!”
Direct feedback on SEO and Google Business Profile work.
“Yesterday, I received two leads through the website, and I’m currently in discussions with both clients. I’m feeling really optimistic and hoping to close both deals soon!”
The client also wrote: “Thank you so much for your continuous help and support. I truly appreciate everything you’ve done.”
LinkedIn excerpts are reproduced from recommendations on the linked profiles. WhatsApp excerpts are taken from direct messages.
See the Work Behind the Strategy
A portfolio should show more than a list of services. My portfolio is designed to document the projects I have worked on, the challenges involved, the work completed and the evidence available from each project.
Selected projects can include SEO, website optimisation, paid media and wider digital marketing work. Where detailed information is available, individual case studies provide a clearer view of the objective, my role, the strategy and the outcome.
Featured Work
Explore the work completed for different clients companies through a detailed case studies based on the actual project materials, implementation work and evidence available.
From a Small City in Punjab to a Career in Digital Marketing
My professional journey did not begin in marketing. I come from a small city in Punjab and spent a long time thinking about how I wanted to build my future.
I once wanted to go abroad, but life did not take me in that direction. Instead, I began working as a Tourism Inspector in a government role. I genuinely enjoyed the job and the experience, but after around a year and a half, I realised there was still something I wanted to explore.
I wanted to do more of the kind of work that made me curious. I enjoyed researching, exploring information and understanding how things work. That curiosity eventually led me to digital marketing.
I started learning through a bootcamp, continued developing practical skills and then moved into real professional opportunities and projects. I am still building, learning and growing—and that journey is an important part of who I am professionally.
About Me
About Mirza Usman Ghani
I am a digital marketing professional focused on SEO and paid media, with a strong interest in research, strategy and practical execution. My experience and portfolio have been built through hands-on work, continuous learning and the opportunity to contribute to real projects.
This website is both a portfolio and a record of that journey: the work I have done, the skills I am developing and the direction I want to continue building.
Common Questions
Digital Marketing Consultant FAQs
What does a digital marketing consultant do?
A digital marketing consultant assesses a business's marketing goals and digital presence, then recommends or helps implement marketing activities that support those goals. The work can include SEO, paid advertising, content strategy, audience research, campaign planning, website optimisation and performance measurement. The exact responsibilities depend on the consultant's expertise and the needs of the business.
How much does a digital marketing consultant charge?
Digital marketing consultant pricing varies widely. Fees can depend on experience, location, project complexity, scope of work, the channels involved and whether the consultant is providing one-off strategic advice or ongoing support. Consultants may charge by the hour, by the project, on a monthly retainer or through another agreed pricing structure. The most useful approach is to define the required work and expected scope before comparing quotes.
When should a business hire an SEO consultant?
A business may need SEO support when important pages are difficult to find in search, relevant organic traffic is limited, technical problems affect crawling or indexation, or the website is not generating enough qualified enquiries. The right priorities depend on the site's current performance, competition and commercial goals.
What does a B2B consultant do?
A B2B consultant helps a business improve how it approaches other businesses as customers. Depending on the area of specialisation, this can include marketing strategy, lead generation, sales processes, positioning, audience research or campaign planning. A B2B marketing consultant focuses specifically on helping a business reach, engage and convert relevant business audiences.
Let’s Build a Smarter Digital Marketing Strategy
Explore my work, learn more about my experience or get in touch to discuss a project, consulting opportunity or professional collaboration.