The Digital Marketing Specialist Behind the Work
I’m Mirza Usman Ghani, a Digital Marketing Specialist focused on SEO, paid media and practical digital marketing strategy. My work sits at the intersection of research, execution and measurement: understanding what is happening, deciding what matters and turning that into work that can be tested and improved.
What I Do
My core areas of work include technical SEO, on-page SEO, keyword research, content strategy, site audits, indexation fixes, Google Ads, Meta Ads, LinkedIn Ads, conversion tracking, campaign optimisation, A/B testing, landing-page optimisation and analytics.
My toolkit includes GA4, Google Search Console, Google Tag Manager, SEMrush, Ahrefs, Ubersuggest, Looker Studio, Meta Ads Manager, WordPress and Canva.
Experience Built Through Real Work
I have worked across B2B, ecommerce, local and international digital marketing projects. My experience includes SEO audits and optimisation, content restructuring, paid campaign management, conversion tracking and performance analysis.
At Pearl Lemon Group, I worked across UK and international B2B and ecommerce client accounts, including technical SEO audits, on-page optimisation, content strategy and Google, Meta and LinkedIn campaigns.
At Al Huda Network, I worked across SEO, Google Ads and organic social. One documented six-month SEO programme moved target keywords from an average position of 32.9 to 8.2 and increased organic clicks from 237 to 1,280. The same work increased organic impressions from approximately 7,000 to 157,000.
How I Work
I prefer a research-first approach. Before recommending a tactic, I want to understand the business, audience, competitors, search demand, current performance and the commercial objective.
I do not believe every business needs the same marketing plan. The right approach depends on the market, the customer journey, the existing digital foundation and what the business is realistically trying to achieve.
What Makes My Approach Different
I work directly on the analysis and implementation within the scope of a project. That means the person investigating the problem is close to the work being done to solve it.
I also care about proof. My portfolio documents real projects, dashboards and measurable outcomes rather than relying only on claims.
A Little More About Me
My career did not begin in digital marketing. I previously worked as a Tourism Inspector in the government sector before deliberately transitioning into digital marketing through an intensive bootcamp. That change gave me a different perspective on discipline, fieldwork, compliance and stakeholder communication.
Education & Certifications
Bachelor of Science in Computer Science, University of Central Punjab, Lahore (2016–2021).
Selected certifications include Google Digital Marketing & E-Commerce Specialization and Marketing Analytics and Measurement from Coursera, plus Meta Blueprint certifications covering digital marketing, customer engagement and data sources in advertising strategy.
Explore the Work
The best way to understand my experience is to look at the work itself. Explore my portfolio and case studies to see the problems, actions and results documented from real projects.